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Latent Semantic Indexing, Google and Your Web Content
The power of the human brain Our brains are amazing things. If we’re talking and I tell you I want to find a red dress to wear to a party, you understand that I’m looking for festive, dressy apparel...
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Critical Website Content Decisions to Produce High-Quality Search Ranking
Achieving Google ranking in search results doesn’t require special skills, only determination to plan, learn and practice the tactics to gain mastery. By: Llyfrgell Genedlaethol Cymru / The National...
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Crisis Planning Must Happen In Advance of a Crisis
Don’t play chicken with your business’s future Crisis situations happen everyday in all types of businesses. From food manufacturers having to recall mislabeled products, to faulty products causing...
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Public Relations Promotions: Five Ways to Capture Attention
Business in the doldrums? Online surveys are one way to gather data as a component of a public relations promotion. Every business finds at one time or another that you need a jolt of attention. While...
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Why I Do Not Go to Networking Events
I hate networking events I’m going to risk the ire of every business blogger and entrepreneur I know (and probably lots I don’t know but might just come to know because of this post.) I hate networking...
View ArticleGaining New Information from Old Ground
Dig in for fresh marketing insights As a child, I envisioned myself an archeologist. Digging in pits, dusting off ancient bones, pottery or dinosaur bones. What compelled me was the expectation that I...
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Pumpkin Spice Latte: Creating Product Demand
Just a simple seasonal delight Ah, Fall! The season of colorful leaves, cooling evenings, long walks in the woods and …pumpkin spice! Yes, it’s that time of year when devotees of the all-consuming...
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Advertising Copy: Avoid Negative Connotations
Avoid negative connotations by using positive associations Years ago, when reading a parenting guide, I learned a bit of sage advice which I paraphrase here: “When offering direction to children,...
View ArticleMethods and Tools to Promote Your Blog Posts
Writing posts is not all you need to do So you write posts for your corporate or personal blog. You’ve learned how to make your posts interesting and you create content [photos, videos,...
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The Future of Social Media Has Arrived: Meet Broadcast App Periscope
Broadcast app Periscope invites you to “Explore the world through someone else’s eyes.” Social media keeps evolving. Far from being the one-sided stream of inane pics of food or defamatory posts about...
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Mid-Year Update and News
Heating up! July generally brings the doldrums to work life in Charleston with incessant heat and humidity. However, this year, we have heated up as much as the weather. I believe everyone’s business...
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Majority of Americans Have a Smartphone
Smartphone ownership is on the rise and is closely linked with age and income according to Pew Internet. As of May 2013: 91% of American adults have a cell phone 56% of American adults have a...
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New Year Marketing Communications Planning
What worked this year? What didn’t work? Will you do something different next year? New Year, no problem; if you plan No doubt you, as all of us do, have swirls of questions floating through your brain...
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There Is No Marketing Silver Bullet
By: Cliff A few years ago everyone was preparing for the Zombiepocolypse – that never came. In the 19th century people were taken with the notion of vampires as popularized in Bram Stoker’s novel,...
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Facebook’s New Page Feature: What You Need to Know and Why Your Brand Will...
The Scoop Once again, Facebook has added a feature to make our digital world even more interconnected. Facebook Product Manager, Andrew Song, announced on February 24th through Facebook’s Newsroom that...
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With Content Marketing: Time Is On Your Side
Rolling Stones song a source of timely advice Just as a young Mick Jagger sings in the Rolling Stones classic hit, ‘Time is on My Side,’ “You’ll come running back go me…” so it is with a long-term...
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Benefits of Business Blogging Workshop
The most effective tactic What is the single most important marketing tactic for you, the small business owner? Would you believe me if I said, “Blogging.” So, what are the benefits of business...
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Truth in Advertising Mandated
Truth in advertising requires accurate claims How many times have you read a claim on a menu, sign or ad that states, “Worlds’ best ….”. Have you ever questioned such a wild assertion? United States...
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Public Relations is Not Media Relations and Vice Versa
It’s highly unlikely that your business will be covered in mainline media Have you ever said to yourself, “If I could get some PR then more people would buy our services/products.” What you probably...
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Events Provide Great Exposure, Must Be Significant Part of Your Public...
The #summerglowsalon at 23 and 5th Ave is happening! pic.twitter.com/p3ccC7McpZ — BeautyMVP (@BeautyMVP) June 18, 2014 What can your small business do to create newsfeed worthy events? Events must be a...
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Thoughts on Stale Websites and Cold, Outdated Content
Content development leads to white page syndrome For many years I’ve been working with small businesses and entrepreneurs. A great amount this work is assisting them with the development of websites...
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Public relations tactics that work
This evergreen post was first published on our blog in 2009. We’ve updated it and republished it. Everybody loves to win! When we were children, we may have avidly collected cereal box tops or points...
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New businesses need a marketing plan
Every few days one hears about the closing of a fairly recently opened business. Recently, I heard one of the owners of a just closed business attribute her restaurant’s demise to “poor marketing, we...
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What should you know about working with a PR and marketing communications firm?
What does a marketing communications / PR firm do? A marketing and PR firm helps you define and refine your brand presentation to align with your company DNA and position in the marketplace. We work...
View ArticleMagical Thinking About The Future Doesn’t Work
Moving forward during a pandemic The United States and the world have been in the COVID-19 pandemic for better than half a year (or perhaps longer when you read this.) Early on, people and businesses...
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